Dave East Stars in Puma’s Brand New Tsugi Shinsei Lookbook

Looking to take their footwear to the next level of innovation, German sportswear brand, Puma, introduces the latest set of silhouettes from their 2017 Run The Streets campaign. Taking design cues from their performance shoes, Puma gives offers a refreshing and contemporary set of kicks, amped with new technologies.

Puma introduces the all-new TSUGI silhouette, a sneaker equipped with different sensibilities and functionalities of Japanese design. Bringing a new aesthetic to progressive streetwear with the TSUGI shoe, Puma manages to translate the table of their successful track record with the brand new sport style running shoe, which serves as the foundation for the creation of TSUGI sneaker. Featuring Puma's most innovative running cushioning technology on the foot-bed of the shoes, the TSUGI offers flexibility in the forefoot and cushioning in the heel for comfort.

The TSUGI SHINSEI features a unique lacing concept for a progressive look and an extra comfortable fit. By pulling the lacing along the lateral and medial side of the foot, the wearer is assured of the right amount of fit. The TSUGI SHINSEI also features a sock construction, nylon padded tongue and textile vamp for an ultra-snug fit.

As part of Puma's roll out for the TSUGI SHINSEI, the brand tapped 2016 XXL Freshman Dave East to star in the brand's all-new lookbook, showcasing the two new styles of the TSUGI SHINSEI silhouette.

The Puma TSUGI SHINSEI black and white iterations are scheduled to drop in stores exclusively on Fri., April 14.

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