Here’s a Look at Takashi Murakami’s Billionaire Boys Club Collection
The Billionaire Boys Club is teaming up with artist Takashi Murakami once again. The streetwear brand has unveiled a new collaboration of short-sleeve T-shirts and crewneck sweatshirts featuring artwork from Murakami’s “Ensō” series. Ensō is a circle drawn in one or two brushstrokes in Zen Buddhism.
The gear will be available exclusively at Billionaire Boys Club’s website and flagship store in New York on Sat. March 25. The first 100 customers at the New York store will receive a complimentary mini flower plush keychain, according to High Snob Society.
The Billionaires Boys Club is owned by Pharrell, who regained full ownership of it back in 2016. The producer and his partners purchased Iconix Brands Group Inc.’s 50 percent stake in the brand’s parent company.
“The sale of our interest in BBC and Ice Cream was a strategic decision to rationalize smaller noncore assets in the Iconix portfolio, allowing us to focus our time and resources on the larger cash flow generating brands,” an Iconix Brands Group spokeswoman said. “BBC and Ice Cream represented less than 1 percent of our total business.”
Pharrell’s spokeswoman said that he and his business partners wanted to regain full control of the brand to continue its expansion, growth and licensing opportunities. Pharrell created the Billionaire Boys Club in 2005 with Nigo, the founder of the famous clothing brand BAPE.
Here Are the 2017 Hip-Hop Music Festivals You Need to See
Subscribe to XXL on