New Balance and Concepts join forces for the release of the Concepts x New Balance 990v2 Tyrian. Inspired by a specific hue of purple, which is extracted from a sea snail, the collaborative 990v2 Tyrian will release in limited quantities within the days to come.

The first offering from Concepts and New Balance in 2017 will come equipped with premium details and crafted with luxury-inspired stories. In ancient times, garments were dyed using Tyrian Purple, a hue of purple that was made through extracting a natural purple dye from sea snails, were extremely expensive and reserved for royalty due to the extreme time intensive process of collecting the snails and extracting the dye.

The Concepts x New Balance 990v2 Tyrian is dressed in full purple, premium suede with perforated details and reflective hits on the N logo underlay and heel tab. Concepts branded lace aglets and tortoiseshell lace lock round out the premium details of this pair.

The Concepts x New Balance 990v2 Tyrian is scheduled to release on Friday, Mar. 10, exclusively at Concepts retail locations and on cncpts.com, adn will retail for a suggested price of $220.

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