A Boogie Wit Da Hoodie Stars in Jordan Brand’s New Formula 23 Campaign Ad
Jordan Brand taps one of the hottest and newest up-and-comers in hip-hop for its latest campaign ad. Introducing the new Formula 23 silhouette with the help of Bronx MC A Boogie Wit Da Hoodie, the Jordan Brand presents one of its lightest sneakers to date.
Pairing the “My Shit” artist with Jordan Brand athlete Michael Crabtree, both individuals model the Formula 23 sneaker while also showcasing the new and improved Jordan Wings Muscle jacket and Jordan Wings Muscle suit.
The Formula 23 design embodies elements of the Air Jordan X silhouette while providing extra cushioning for more comfortability. Considered one of the Jordan’s most lightweight sneakers, the shoe is rounded out by a solid rubber outsole that includes extra traction and durability.
In addition to the sneakers, the Jumpman re-introduced the Jordan Wings Muscle Suit, featuring the iconic Wings logo and perforated side panels that tap into the brand's heritage and original 1985 Jordan apparel line.
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