Here’s How Pelle Pelle Became One of Hip-Hop’s Favorite Brands

Pelle Pelle has been one of the most consistent clothing brands in urban fashion wear. Known for their signature leather jackets like the classic Soda Pop and the baseball bomber, the brand that first launched in 1978 continues to produce timeless pieces that have been recognized throughout hip-hop culture.

Tapping into the hip-hop industry from the very start of the brand, Pelle Pelle is widely recognized as one of the first companies to showcase rap artists in their campaign ads. Featuring the likes of Redman, The Alkaholiks, Guru, Dru Hill and more, Pelle Pelle established itself as strong allies of rap culture. With Marc Buchanan at the helm of the brand since its launch, Pelle Pelle has created some of the brightest colored and embellished leather jackets to ever come out.

Staying true to the culture, Pelle Pelle continues to thrive in the world of urban fashion. As it stands, this brand exceeds the standards of what a luxury leather brand should be.

XXL caught up with Pelle Pelle's own sales and marketing director, John Green, to speak on the evolution of Pelle Pelle and its connection to hip-hop.

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