New York City-based denim brand, Rag & Bone, is the latest clothing brand to tap into hip-hop with its newest campaign ad featuring multi-platinum rapper Wiz Khalifa.

Dubbed as the “Men’s Project,” Rag & Bone's latest campaign stays true to Wiz's personal style and aesthetics. Joined by an eclectic cast of individuals, the "Black and Yellow" rapper can be seen alongside the likes of Mauro Refosco, Honor Titus, Joey Waronker, David Flinn, Harvey Keitel, Mikhail Baryshnikov and Mark Hamill.

In the visual above, released last night by the NYC brand, Wiz Khalifa can be seen sporting the upcoming garments from the denim-focused brand's next collections. Highlighting Rag & Bone's vintage-inspired suits, Wiz shows off the label's wide range of slim and tailored suits.

Photographed and filmed by Andreas Laszlo Konrath, Rag & Bone's newest “Men’s Project” campaign showcases the current trend of the '90s with its old school black and white vignettes.

Rag & Bone's newest fall/winter 2016 collection is now available for purchase at the denim brand's webstore.

Rag & Bone
Rag & Bone

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