James Harden and Adidas Debut the Harden Vol. 1 Sneaker
Adidas and James Harden reimagine the signature shoe game with the debut of Harden Vol. 1. The very first collection between the Three Stripes and Harden represents the first chapter of the collaborative partnership that began in October of 2015 with the goal of co-creating footwear and apparel unlike any signature line in sport.
Driven by Harden’s performance needs, the Harden Vol. 1 embodies James’ creativity and expressive style on and off the court. adidas continues to reinvent collaboration and Harden Vol. 1 is a bold challenge to the traditional creative process.
Pioneer, the first edition of Harden Vol. 1, celebrates the championship game performance of a young, beardless No. 13 who scored 22 points, grabbed eight rebounds, dished three assists and recorded two steals on the way to winning his second-straight California state title in high school. The silhouette is designed with a black knit upper, white leather toe shroud and red accents that pay homage to where his journey began. The championship date (Mar. 24, 2007) is featured on the left sockliner with his game stats on the right sockliner.
The Harden Vol. 1 identity challenges the traditional signature formula and features the Harden Mark, original typography and three stripe executions exclusive to James’ footwear and apparel. A visual expression of the way he disrupts the game, the Harden Mark implements design cues from the circle at center court, while the letter ‘H’ uniquely fuses with the brand’s iconic three stripes.Signature details are subtly built into Harden Vol. 1 through coded language that ties back to family, including the birthdates of his grandmother and mother molded onto the heel. James’ own signature is also located on the medial side of both shoes on the toe.
The adidas Harden Vol. 1 Pioneer launches Dec. 3 for $140 on adidas.com with additional colorway drops throughout the season. The apparel collection is available this fall.
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