Adidas Introduces Day One Capsule Collection

With the fall season here, adidas introduces "Day One," a premium capsule collection that will explore, elevate, and celebrate a new facet of the adidas DNA. Serving as an intersection between sports and leisure-wear, the "Day One" collection is a perfect fit for its lifestyle context. The new line focuses on running and outdoor activities; two categories that have been essential to the German sportswear brand for years.

The running range yields sport apparel essentials and exclusive adidas footwear offerings. Constructed of a singular quilted fabric made in Japan, the ultralight jacket is imagined as autumn’s ultimate zip-up with utility pockets, 2-way zips, reflective 3-stripe details, and adidas Climalite technology. The utility jacket is a minimalist re-envisioning of the city slicker’s parka, composed of a breakthrough, laminated woven fabric and complete with storm cuffs, storm-proof closures, and adjustable elements. The Tech Bomber is triple-layer insulation in a functional rib fabric that promises lightweight warmth and breathability. When it comes to footwear, the Ado Pure Boost ZG comes zooming into the future featuring a Prime Knit camouflage upper and Pure Boost tooling.

The outdoor collection offers a more substantial outerwear collection and the season’s quintessential hiking boot. The rainproof, windproof Gore Parka is a superlative outdoor-intended coat featuring uniquely thoughtful details, like a touch-sensitive iPhone pocket, as well as articulated sleeves and adjustable, storm-proof elements. The Storm Shell is a modern anorak boasting refined design details like a dropped back hem and a transparent front pocket for an iPad or documents.

The adidas "Day One" running collection drops in October 2016, and the outdoor range arrives in November. Both capsules will be available on adidas.com and select retailers worldwide.

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