Just a few days ago, Heineken kicked off the seventh installment of the coveted #Heineken100 campaign alongside Tumi, the global leader in premium travel bags and lifestyle accessories. As part of the collaborative capsule, Tumi and Heineken release a three-piece custom collection featuring signature travel bags from Tumi.

The #Heineken100 campaign, known to partner the brewing company with the most innovative names in retail to develop limited-edition co-branded products, are seeded to 100 of the world’s most influential men. Selected for both a defined aesthetic vision and sphere of active cultural influence, #Heineken100 partners have included Public School, Garrett Leight, retailer Union Los Angeles, Parabellum Mark McNairy, retailer KITH and Neighborhood Japan, among others.

The first #Heineken100 2016 release is a custom Miami-inspired TUMI tote with signature Heineken-green detailing, and designed with superior interior functionality. TUMI, a leader in providing sophisticated global citizens another reason to travel, is a first-time #Heineken100 partner, as well as the most prevalent brand to ever participate in the program.

The second TUMI #Heineken100 product, curated for New Yorkers, will debut in September, while Amsterdam’s item will round out the 2016 initiative in October. Keep it locked with XXL to find out more about the latest Heineken campaign.

Heineken
Heineken

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