Rae Sremmurd Will Be the Faces of Puma’s Fall Campaign

Puma continues its affiliation with hip-hop by unveiling its upcoming fall 2016 campaign featuring rap's favorite party duo, Rae Sremmurd.

Having previously worked with the likes of Meek Mill, Rockie Fresh, Casey Veggies and R&B superstar Rihanna, the Mississippi duo is the latest rap act to represent the German company. For Puma's fall campaign, both members of Rae Sremmurd, Swae Lee and Slim Jxmmi, will be featured throughout various Puma stores globally and the brand's social channels. Tapping coveted photographer Jamel Shabazz, the Ear Drummers duo is featured in a series of photos wearing the various Puma garments and the classic Puma suede sneakers. Shot in multiple locations in Brooklyn, Shabazz captures the true essence of Brooklyn while bringing a vintage feel of the old New York.

With Meek Mill and Puma currently working on the Dreamchasers collaboration, Rae Sremmurd is another great hip-hop addition for the Puma family. Expect to start seeing the duo all over Puma billboards in the months to come.

Stay tuned with XXL for more information on Rae Sremmurd's latest campaign as well as upcoming sneaker drops from the German sportswear brand.

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