DJ Khaled is the New Face of Rocawear

DJ Khaled is everywhere nowadays and people can't seem to get enough of the Snapchat King and just earlier today, via Twitter, clothing company Rocawear announced the Miami DJ as the newest face of the popular streetwear brand.

In a recent interview with publication WWD, Khaled spoke in detail about the importance of the Rocawear brand in hip-hop and his relationship with the fashion industry: "I’m honored to be chosen. Growing up in the game, Rocawear has always been a major part of the culture and lifestyle of fashion and music, and that’s why this opportunity to be the face of the brand is important to me, and it feels great. When you’re rocking Rocawear, you’re rocking greatness. It’s quality, it’s fly and it’s part of my history that I’m excited to bring to my fans.”

For now, DJ Khaled will serve as the face of Rocawear's fall 2016 campaign, which is currently being rolled out by the brand. While very little information is known about the deal Khaled and Rocawear inked, make sure to keep it locked with XXL for any last minute updates on this drop and further Rocawear releases.

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