Adidas Introduces New AlphaBounce Sneaker

Adidas introduces today the AlphaBOUNCE silhouette, an innovative new running shoe that offers an adaptive fit and feel for runners and versatile athletes. The combination of BOUNCE cushioning in the midsole with a seamless upper allows consumers to stay comfortable with lightweight sneaker.

The AlphaBOUNCE sneaker was developed using a motion capture technology called Aramis, which measures mechanics of the foot during movement. Based on motion capture insights during a runner’s stride, the defining features of AlphaBOUNCE were designed to offer support or expansion where the athlete needs it most, coupled with minimal materials and stitching to offer fewer distractions while running. The AlphaBOUNCE features a first of its kind FORGEDMESH upper, which is comprised of one layer of material with no seams, allowing the foot to move in its truest form. The FORGEDMESH is molded in a ribbed pattern in specific areas to allow for more support or expansion.

The BOUNCE midsole is comprised of EVA foam that has been engineered to feel soft and comfortable at step in and provides a responsive, elastic experience when running. The AlphaBOUNCE midsole is designed to flow seamlessly with the FORGEDMESH upper.

The adidas AlphaBOUNCE will be available in Core Black/Iron Metallic/Clear Grey for both men and women and will retail for a suggested price of $100 on adidas.com starting June 15.

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