Adidas Originals Unveils Future Capsule Art Installation in New York

Last night, Adidas Originals partnered with 10 artists from New York City and Los Angeles to unveil a collective body of work titled ‘Future Capsule’ at the New Museum in New York City. The 10 artists assisted in building the Future Capsule concept by offering their personal vision of what a better future could look like for the world through their artistic styles.

Displaying different art forms including photography, painting, digital art and soundscapes. The artists for the Future Capsule included: Mars, Eric Hu, Yung Jake, Mischa Khan, Arvida Bystrom, Phillip Annand, Caleb Hanne, Nick Thomm, Lucia Santina Ribisi and Emmanuel Olunkwa.

The Future Capsule art installation was displayed in three levels at the New Museum, starting with an informal exhibition on the main floor filled with an eclectic collection of art comprised of mixed media and installed per the artists’ vision. The Future Capsule came to life on the lower-level of the museum in an interactive, immersive video experience with large projections of art animating across the entire room. At the very top of the New Museum, guests viewed out the floor-to-ceiling windows in the Sky Room, while being entertained by a curated soundscape from Erik the Architect of the Flatbush Zombies.

The Future Capsule art installation is an extension of the recently launched Future campaign from Adidas Originals, which focuses on introducing new franchises and design updates to iconic silhouettes.

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