Herschel Supply Unveils ApexKnit

Five years after releasing their first collection of heritage inspired products, global accessories brand, Herschel Supply unveils ApexKnit- their first trademarked fabric. The premier collection featuring an assortment of silhouettes launched globally yesterday at select Herschel Supply retailers.

Forged rubber, dual-density EVA infused padding and premium seatbelt webbing adjusters are among the unique finishes that adorn each piece. Featured in a Vessel Grey spectral tone, durable and tactile ApexKnitTM fabric is applied to the newly-designed Dayton and contoured Lawson backpacks, as well as the versatile Network pouch. Carefully calculating yarn density and pull strength, a slight stretch is realized without compromising the intended shape of each ApexKnitTM piece.

Herschel Supply developed a microsite for the initial launch. The dedicated site, ApexKnit.HerschelSupply.com, is accessed through HerschelSupply.com and will host product information, videos and lifestyle imagery, alongside product for purchase. The launch of ApexKnitTM solidifies Herschel Supply’s as one of the leaders in global accessories and reaffirms their commitment to utilizing new technology in innovative ways.

The ApexKnitTM collection ranges from $49.99 to $199.99, and will be launched in a limited quantity release available exclusively at ApexKnit.HerschelSupply.com.

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