Adidas Originals Unveils New NMD Sneaker

Yesterday, Adidas Originals held a global event to celebrate the unveiling of its newest model, the NMD, at the Lexington Armory in New York City. In a unique and innovative display, models wearing the brand new silhouette trekked through the majestic projection, as attendees immersed themselves in product installations of the archival adidas models that inspired the futuristic new shoe. Guests included A$AP Ferg, Theophilus London, G-Eazy, Pyper Smith, Daisy Smith, Atlanta de Cadenet Taylor, Luka Sabbat, Shay Haley, and Bia, who were joined by several lifestyle media outlets.

The brand new NMD silhouette fuses iconic Adidas Originals DNA with breakthrough technology from today. Micro-engineered BOOST and lightweight Primeknit fabrications meet a bold visual language that pays homage to innovation moments from the brand’s collective memory. Featuring progressive Adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD includes a modern upper construction and bold archival details compromising the dynamic concept. The NMD’s midsole is elevated with Adidas BOOST technology and utilizes the integrity of adidas Primeknit, boasting new levels of flexibility, stability, and strength.

The launch NMD is available globally for $170, at Adidas Originals stores, select retailers and via adidas.com/NMD, starting Saturday, Dec. 12th.

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