J. Cole and Bally Team Up On ‘Off The Grid’ Short Film

Last night (Aug. 5), at the Norwood Club in New York City, high fashion brand, Bally hosted a special and intimate cocktail party to help celebrate the J. Cole for Bally collaboration. The event was followed by the premiere screening of the short film, Off The Grid.

Counting with the presence of Claudia Cividino, CEO of Bally Americas, and Roc Nation artist J. Cole, the short film premiered last night highlighted the hiking boots and backpacks that both parties collaborated on. In the visual, Cole escapes to Jamaica to disconnect from technology and his surroundings while playing different types of instruments and exploring the life and beauty of Jamrock.

J.Cole's collaboration with Bally is now available for purchase at Bally retailers and online at Bally.com. The JC Hiker boots range from $695 to $795 and the backpacks range from $825 to $1,250. Catch J. Cole in a city near you as he is currently touring the country on his Forest Hills Drive Tour.