Yesterday, Reebok celebrated the launch of their innovative fitness sneaker, the ZPump Fusion in New York City.

The running shoe was unveiled at a premium and dynamic launch event where guests explored, through interactive HD projections the Reebok Pump experience. The ZPump Fusion launch counted with a number of guest celebrities such as UFC Light Heavyweight champion Jon “Bones” Jones, UFC fighters Conor McGregor and Paige VanZant, president Dana White, producer/rapper Swizz Beatz and Entourage actor Adrian Grenier.

Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three key parts, meaning no rigid components that restrict movement in the foot. Each of the three parts in the ZPump Fusion works together to deliver improved fit and control.

The original inventor of The Pump and Head of Reebok Advanced Concepts, Paul Litchfield, sat down woith XXL to break down the impact and development of the shoe which took about two years to create.

“Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. The ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate. It conforms to the shape of your foot to give you a locked-in, custom fit when you run. To get that security, you may need three pumps or you may need eight pumps – it is fully customizable for each person.”

UFC fighter Jon Jones sat down with us and shared his thoughts on the latest fitness silhouette from Reebok:

“When Reebok talks about the ZPump Fusion, you can hear and feel the passion in their voice. Having now seen it and tried it on for myself, I can understand why. As an MMA athlete, running is a crucial component to training and the ZPump Fusion gives me the fit and control I’ve been looking for in a running shoe,”

Revolutionizing The Pump technology with the unique Reebok ZPump Fusion is part of the global fitness brand’s mission to change how people perceive and experience fitness. Reebok has issued a bold challenge for the world to “Be More Human” as part of its new brand campaign; a unique point of view that embodies the brand’s new symbol, the Reebok Delta.

The Reebok ZPump Fusion will be available starting March 10, 2015 at select Reebok retailers, and through reebok.com.

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