FILA Connects With RISE For #NewYorkIsForLovers Cage Release
FILA’s newest collaboration sees the legendary brand partnering with RISE, one of Long Island’s newest sneaker boutiques.
The shoe features, the bold all-over red perforated suede, speckled midsole and outsole, tumbled leather back cage and perforated tongue, an embroidered pixelated heart logo on the front tongue, woven labels which appear on the backside of the tongue, and a #NYIFL graphic foot bed, to round out the shoe detail.
As for NYIFL’s deeper meaning, creating a product that is mostly RED allowed for another incredibly rewarding opportunity. In the spirit of giving, use of this vibrant & eye-catching color meant that we’d be afforded the chance to work with organizations who devote themselves to researching and developing a safe and sustainable cure to treat the HIV/AIDS pandemic, not only here in New York, but globally. To assist, a portion of the proceeds from each sale of the NYIFL collection will be donated back to help with their work.
An in-store release is set for Friday, June 27th at 8:30PM EST. Remaining pairs will launch inside our webstore at RISE45.com as of 7PM EST on Monday, June 30th.