adidas Announces New Partnership With Pharrell Williams
Today adidas has announced a long term partnership with Oscar nominated, Grammy award winning super star Pharrell Williams. The newest addition to the growing adidas powerhouse sees the pioneer of culture jumping right into things with the German sportswear giant getting started on The Vortex Project which invloves Pharrell’s Bionic Yarn. It is said that the Bionic Yarn, which started as an initiative with Parley for the Oceans to turn plastic debris into yarn and fabric, will be used in the upcoming adidas Originals product. “Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.” Pharrell had to say about the new deal. Stay tuned as this interesting partnership between two multi-faceted brands develop. The first pieces from the Pharrell Williams x adidas Originals collection is expected to debut as early as this summer.