Do Rich Things is a new lifestyle brand founded in Venice, Cali. Created by life-long friends, the affluent apparel brand is a daily reminder to live life to the fullest. With headwear that sports bold lettering, Do Rich Things is about being bold and daring. Backed by some of Hollywood’s leading lifestyle promoters behind the scenes like co-founder Jon Moore, the streetwear is sure to pop up on the scene, so don’t be surprised if you see one of these hats in the club—DJ Rhiannon and Rass Kass have already been spotted in them. Check out the highlights from the look-book below and visit the Do Rich Things site for more.