Neff and Disney have teamed up to create a new spin on everyone’s favorite mouse. The design aesthetic was based on a modern Mickey in an avant-garde style through a unique street-wear lens. This limited edition collection—which includes 12 co-branded men’s t-shirts, two sweatshirts, two beanies and two watches—heavily features the number 28 which refers back to 1928, the year that Mickey Mouse was imagined by Walt Disney.
Over the past few years, Neff has had successful collaborations with some pop culture heavy hitters including Snoop Dogg, Deadmau5 and Scarlett Johansson. Neff like Disney has a vast connection with the young adult market across the globe.
“We’re raising the bar with this collection. To work with such an amazing company like Disney, is really a dream come true. Disney holds a very special place in my heart as it does for so many other people, and to have my name sitting next to the most iconic brand and characters in the world puts a huge smile on my face,” said Shaun Neff, Founder and CEO of Neff adding, “The magical journey has just begun.”
Neff x Disney collection is available in-store and online at neffheadwear.com/disney.