What is fashion? Who dictates fashion? Where is it created? These are some of the questions many people ask themselves while shopping from high-end stores to local thrift stores. Fashion is a popular form of self-expression, a practice of style, art and culture. Fashion is the creation of garments, the development of new trends and influences of lifestyle. There is a wide range of what is considered fashion and who are considered fashion designers. We sat down with Lorrell Webb, an accomplished fashion designer based out of Boston, MA.

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XXL: Where did the Lorrell Brand journey beginning?

Lorrell: Began when I was a kid, around 9 years old, my mom, who was a dressmaker, asked me why would I want to wear Ralph Lauren or Tommy Hilfiger when I can wear my own name. But it wasn't until November 2012 I started my own brand. Between then it was a journey of finding myself as an artist, then became a graphic designer but nothing was as fulfilling as being a fashion designer and creating my own clothes.

XXL: Who do you do this for?

Lorrell:  I want to be the freshest in my own clothes. I was voted worst dressed in the 6th grade, and ever since then I had dreams of being the freshest ever.

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XXL: Three words to best describe your craft?

Lorrell: Innovative, Impact, and Inspirational.

XXL: Favorite Quote?

Lorrell: "F*ck making an impression, make an Impact." -Me

 

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XXL: How do you start your day?

Lorrell: I start my day creating a to do list, if I don't do this then I'll waste time. This helps me prioritize not only my days but weeks and allows me to accomplish a lot everyday.

XXL: What are some of your hometown inspirations?

Lorrell: Society Original Products, where I am currently interning. First local brand to witness reach the heights they've reached. It's humbling to work with them.

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XXL: What do you feel are the most important elements of Designing?

Lorrell: Research, you have to be in tune with not only what's currently popular but what's next. I continuously push myself to be successful and foresee these styles, trends and forecast within the industry.

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In a city with so much musical influence, Lorrell decided to go against the grain and be among the few to start a Boston fashion revolution. With [his] fashion influencers, such as Roberto Cavalli, Society Original Products, and Kanye West, this vibrant emerging fashion designer is tapping into the market of high end street wear; which provides a unique blend of high end fashion and street wear; with handmade clothing also made available. His clothing line LORRELL represents variety with a high end feel. With an ever expanding brand, this unconventional and artistic talent continues to push the envelope while making an impact. Lorrell provides wisdom to emerging graphic and fashion designers, telling them to “expect the best” for themselves while maintaining a “positive outlook, passion, patience, and persistence. Lorrell believes there’s always room for improvement, which is the driving force behind him remaining humble.

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