DIEM takes out to Soho NYC, the project came about as the brand wanted to mix street art vandalism with high-end fashion iconic brands. To embrace the meaning of DIEM (Does It Even Matter) and to continue the aesthetic of illustrating our garments without models. DIEM, a lifestyle brand that embodies the phrase Does It Even Matter! DIEM's mission is to exude a sense of assurance,  justification of ones lifestyle and the individuals daily approach to life. Never make decisions in doubt, always sure, always certain and if questioned.... DIEM is the reply.

DIEM INVADES SOHO from Diem on Vimeo.