Naked & Famous Denim Discuss Branding, Creative Direction & Production

Naked & Famous Denim brand is based out of Montreal, Canada specializing in custom denims using raw Japanese selvedge denim. The brand has been making an incredible impact on the denim industry creating a series of innovative finishes. The brands owner and creative director Brandon Svarc walks us through his inspirational processes along with his factories unique production techniques. Naked & Famous Denim has made it their focus to challenge the status quo of the denim industry and innovating an extensive catalog of never seen before styles.

Any aspiring denim brands and designers grab a note pad before you hit play. This video will walk you through the process of denim making, philosophy, denim types as well as production methods. Enjoy!

Naked & Famous Denim - The World's Most Innovative Jeans from Neon Films on Vimeo.