Apple Acquires One of Nike’s Top Designers Ben Shaffer
Apple has reportedly hired Ben Shaffer who was the Director of the Innovation Kitchen which is Nike’s research and product development lab. Apple is looking to build wearable technology and feel as though Shaffer is the guy to help them execute. Shaffer is responsible for the Nike Fuel band and Flyknit shoe design, also getting Nike named the Most Innovative Company in 2013 by Fast Company. It comes as no surprise that Apple one of the leading innovators in technology has acquired the top wearable technology designer, be on the look out for some incredible things to happen with power move.