Contact Us

JCPenney Jacks DJ Khaled’s “All I Do Is Win” For Ad Campaign

Four Loko in the morning? Sure, why not...

JCPenney may make the next Step Your Rap Game Up, as the store appropriated one of DJ Khaled’s biggest hits for a new ad campaign.

The clothing store conglomerate re-purposed the lyrics of Khaled’s “All I Do Is Win” in a recent Facebook campaign. Using T-Pain’s hook on the song “All I do is win, win, win no matter what,” JCPenney flipped the lyrics to promote a new Pinterest contest.

“If all you do is pin, pin, pin no matter what, what, what…then you should enter our ‘Say Hello To My Dream Room’ Pinterest Contest!” the ad reads.

A screen grab of the ad—courtesy of 24 Hour Hip-Hop—can be seen below.



[via 24 Hour Hip-Hop]

Recommended For You

Around the Web

Best of XXL

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for XXL Mag quickly by connecting your Facebook account. It's just as secure and no password to remember!