JCPenney may make the next Step Your Rap Game Up, as the store appropriated one of DJ Khaled’s biggest hits for a new ad campaign.
The clothing store conglomerate re-purposed the lyrics of Khaled’s “All I Do Is Win” in a recent Facebook campaign. Using T-Pain’s hook on the song “All I do is win, win, win no matter what,” JCPenney flipped the lyrics to promote a new Pinterest contest.
“If all you do is pin, pin, pin no matter what, what, what…then you should enter our ‘Say Hello To My Dream Room’ Pinterest Contest!” the ad reads.
A screen grab of the ad—courtesy of 24 Hour Hip-Hop—can be seen below.
[via 24 Hour Hip-Hop]