Are fashion and functionality two important things to building this brand?
Honestly I haven’t seen it yet, we are still a young brand growing. I know it’s coming, I have been telling people I see something coming. We are still gauging the impact of things, and still experimenting.
How important is it to your movement to remain affordable to your fans, yet you still make a nice profit?
Very important. I want it to be exclusive, but yet it still be affordable enough for everyone to have it. If you want the line, you just have to be prepared.
You guys aren’t just a “merch line,” that people can buy online, but are expanding to stores as well. I see you are in Burn Rubber in Michigan for example.
Yeah, I feel like it’s about to boom, but we are just focused on doing it the right way. We have some big collaborations on the way also; really excited about those.
How do you choose a spot right now to place your clothing.
Well, real recognize real. They hit us up once, and we were already scheduled to go out to Detroit on our tour. I sent some of my stuff to his shop. A little down the line we did a collaboration, and that led to our stuff being in their store. All the stores we are in right now are off of real relationships.
Tell us some dope brands you feel are on the rise?
I like to rep the young cats, like DPI, Dertbag. Even Tyler has a brand coming out that’s going to be stupid. Like really hot. The Golf shit, which is separate from the Odd Future merch, is going to be tough. Freedminds clothing is tough as well.
You also manage Casey alongside Josh Peas. How important was it for people to visualize him as more than an emcee but an all-purpose spot, and by that I mean style icon, musician, etc.
Not trying to say, like, how Jay-Z is, but it is what it is. He has a vision and we all want to do a lot of shit so we are out here moving.
How do you gauge success?
By the work. There is only two options when you attempt something, you either fail or succeed. I am more worried about looking back and missing out on things by not trying.