Big Sean Unveils Aura Gold Fall 2013 Collection at Project MVMNT

On Monday (February 18), Detroit rhymester Big Sean announced the official launch of his new fashion and lifestyle company, Aura Gold.  Adding the title of creative director to his repertoire, the G.O.O.D. Music MC made a special appearance at ProjectMVMNT in Las Vegas this past Tuesday (February 19) to formally introduce Aura Gold’s fashion line, Finally Famous. Unveiling the brand's Fall 2013 collection, themed The Black Collection at Booth #10157 at the Mandalay Bay, thousands of attendees got an exclusive sneak peek including yours truly.

Featuring sleek patterns and sharp tailored details that are perfectly decorated with matte black trims and subtle accents of gold, and a reasonable price range (average retail price points start at $30 for tees and upwards to $135 for outerwear) here's a few snaps of Aura Gold's fresh must-haves from its upcoming Fall 2013 collection.