Group Shot Before


Group Shot After


French Montana might be a hood dude, but that doesn't mean he doesn't rub elbows with the best of them.

The "Pop That" rapper recently visited the GQ headquarters and, in true Frenchy form, decided to lace some of the editorial staffers with some Versace.

Playing fashion director, the Bronx-bred spitter gave three of the Gentlemen's Quarterly employees a makeover that included Versace shirts, Versace scarfs, Versace chains and much more. And, while doing so, he chatted with his "stylees" about his Versace obsession. Here are some of the highlights of the interview:

Montana on when his obsession with Versace started:
As soon as my money got right enough to buy Versace (laughs). I have been a fan of Versace for so long, watching people like Biggie, Puff, Jay-Z. I've been collecting them for a while now.

Montana on why, although Versace includes bright colors and motifs like flowers and angels, it still works for rappers:

Rappers make something hip-hop. Like when Biggie wore the yellow one, the one that I wore for Summer Jam, he made it hip-hop. And when he wore the Coogi sweater, he made that hip-hop. Whatever rappers wear is cool to people.

Montana on his personal style:

I like colorful stuff. I like wearing stuff that nobody is wearing. That's why I wear the bear hat. I'll wear the whole mink. You wear the animal, but you don't wear the head. I'm wearing the head this time around. It just like how took the silk shirt game to another level and went and got the scarves—looked like King Jaffe Joffer out there. You know?

Montana on giving advice to those that want to get into Versace:

I give the best advice and buy dumb shit. Like somebody will make money and they'll be like, "Yo, man. I don't know what to do." I'll be like, "Man, go buy some real estate." Go open up a liquor store because everybody loves to drink. Then I turn around and buy a Rolls Royce Ghost. I just want to spend $30,000 at Versace. I just bought a Maserati. (laughs)

Montana on predicting if the Versace craze will ever make the pages of GQ:

I guarantee it will. You give it a couple of months. Um, I would say like the beginning of next year.

Work.—Gina Montana