Day Rave MAIN

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Richie Cruz of Pepsi and Guest_Low Res[1]

Jane and Suzie of Team Epiphany_Low-Res[1]

Hennessy Set-Up_Low-Res[1]

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Day Rave Guests 3_Low Res[1]

Day Rave Guests 2_Low Res[4]

Day Rave Girls 1_Low Res[1]

On Friday, June 15th, influencer marketing/PR agency Team Epiphany and Pepsi kicked-off their inaugural Summer Fridays series at the now infamous New York City hotspot, W.i.P. Over 400 guests were in attendance at the “Day Rave” themed event including bloggers, editors, influencers and celebrities like supermodel Tyson Beckford who danced to music by DJ Wonder. The music from the event can be downloaded here.

During the event, Pepsi debuted the Limited Edition King of Pop cans, which celebrate the 25th Anniversary of the late Michael Jackson’s multi-platinum BAD album and tour. The cans feature iconic silhouette imagery of MJ and will roll out in 20 additional markets in Asia, South America and Europe over the course of the year.

The Team Epiphany Summer Fridays event series, which was originally sponsored by SOBE Lifewater back in 2009, returns in 2012 with Pepsi, Heineken, Hennessy, and Belvedere as event partners.—Eric Cano