Swizz Beatz Announces Rick Ross “Big and Tall” Reebok Line

Just a month after the ink’s dried, Rick Ross is taking his endorsement deal with Reebok to new heights.

On Wednesday (May 2), during a press conference in New York City with his Maybach Music Group to announce the team’s latest signee, R&B singer Omarion, and a couple of album release dates, including the bawse’s own highly-anticipated God Forgives, I Don’t album (July 31), Rozay brought out his Reebok Director Swizz Beatz who made a special announcement himself.

“When I did my partnership with Reebok, and I was looking for me to do things different… I had many options,” explained Swizz. “I chose to go with Reebok. And then in the middle of rebuilding this company… I said, I want the brand to be authentic… I’m honored that Reebok has allowed me to open up the lane to an amazing person like Ross. Ross is not just holding up a Reebok sneaker saying, ‘Reebok’s back,’ we’re doing official business moves. I’d like congratulate him on our venture, where we doing big and tall [line]. he’s going to lead the big and tall movement.

“There’s a limit with clothes,” he continued, “but you have someone that’s into fashion like Ross… instead of just doing regular sneaker, we give Ross his big and tall line to express all his fashion, all his fly, and keep it popping… Ross has the open portfolio to do whatever he wants to do with that.”

Details about when the line will hit stores are still limited. Stay tuned to XXL’s Good Life for more information. —Gina Montana