Reebok Teams up with Carnegie Mellon University for Sneaker Celebration

Reebok will team up with Carnegie Mellon University tonight (May 7) for “KICKSBURGH: Relaced,” a celebration of sneaker culture put on by professors and students from the University’s acclaimed Sneakerology course. The event will include live music, fashion vendors, and contests with prizes donated by local vendors and sneaker industry insiders. The event aims to celebrate sneaker culture and share its history with community members in a fun, family-friendly environment.

Students joined forces with the University and local community members to plan the unique celebration and hope to encourage an innovate, creative and collaborative spirit in their community. Sneakerology course instructors Sankalp Bhatnagar, Daymanuel Sampson and Kiffele McBurnie helped students organize the event and hoped to connect their energy with the passion of local artists and sneaker collectors.

Reebok, which recently announced a new sponsorship deal with Rick Ross, contributed special edition t-shirts to the event, which can be seen above.

This year’s event will include music by DJ YS, vendor booths by Timebomb Shop, VILLA and Soul II Sole and sneaker art company Brush Footwear, performances by The Rhythm Thief and The H&T, CMU Chak De Bhangra and Soulstylz, and breakdancing and cipher competitions open to all attendees.

“Kicksburgh 2012: RELACED” will be held Monday, May 7 from 6 pm to 8 pm at Carnegie Mellon University, University Center, Rangos 1 & 2 Ballroom. —Calvin Stovall