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Mr. Nice Watch: 25 of Jay-Z’s Timepiece References

  • jay-z-image
  • 1. Can't Knock the Hustle
    “Can’t Knock the Hustle," Reasonable Doubt (1996)
  • 2. Dead Presidents II
    “Dead Presidents II, ” Reasonable Doubt (1996)
  • 3. Can I Live
    “Can I Live,” Reasonable Doubt (1996)
  • 4. Intro (A Million and One)
    "Intro: A Million and One," In My Lifetime, Vol. 1 (1997)
  • 5. City Is Mine
    "The City Is Mine," In My Lifetime, Vol. 1 (1997)
  • <> on the streets of Manhattan on November 25, 2008 in New York City.
    “Imaginary Players,” In My Lifetime, Vol. 1 (1997)
  • 7. Streets Is Watching.
    "Streets Is Watching,” In My Lifetime, Vol. 1 (1997)
  • 8. Sunshine
    “(Always Be My) Sunshine,” In My Lifetime, Vol. 1 (1997)
  • 10. Money Ain't
    “Money Ain’t a Thang,” Vol. 2... Hard Knock Life (1998)
  • 11. Watch Me
    “Watch Me,” Vol. 3... Life and Times of S. Carter (1999)
  • 12. I Just Wanna
    “I Just Wanna Love U (Give It 2 Me),” The Dynasty (2000)
  • Jay-Z back to business
    “Jigga That Nigga,” The Blueprint (2001)
  • 14. Hovi Baby
    "Hovi Baby," The Blueprint 2: The Gift and The Curse (2001)
  • 15. Show You How
    “Show You How,” The Blueprint 2: The Gift and The Curse (2001)
  • Jay-Z looks pleased to be dining at the popular Katsuya restaurant
    “Allure," The Black Album (2003)
  • Jay-Z The Blueprint 3 Tour in Los Angeles
    “30 Something,” Kingdom Come (2006)
  • Jay-Z The Blueprint 3 Tour in Los Angeles
    “Success,” American Gangster (2007)
  • Audemars Piguet And The Tony Awards' "Time To Give" Auction - After Party
    “On to the Next One,” The Blueprint 3 (2009)
  • 20. Off That
    “Off That,” The Blueprint 3 (2009)
  • 21. Niggas In Paris
    “Niggas in Paris,” Watch the Throne (2011)
  • 22. Otis
    “Otis,” Watch the Throne (2011)
  • 23. Gotta Have It
    “Gotta Have It,” Watch the Throne (2011)
  • United Way of New York & the Shawn Carter Scholarship Foundation Press Conference to Announce Jay-Z Carnegie Hall Performances
    "Who Gon Stop Me,” Watch the Throne (2011)
  • 25. Illest Mother
    “Illest Motherf**ker Alive,” Watch the Throne (2011)
  • 2011 MTV Video Music Awards - Show
    “Mr. Nice Watch,” Cole World - The Sideline Story (2011)

Throughout his career, Jay-Z has held many titles, including that of trendsetter.

From helping popularize brands like Evisu to putting an end to the throwback jersey craze to wearing all black everything, Jigga has repeatedly demonstrated his stature as an iconic figure when it comes to fashion and lifestyle. And, his fondness for watches is just one of the many trends he’s spearheaded in hip-hop, name-dropping some of the most famous makers in the lyrics of some his most notable works.

Here,’s Good Life highlights 25 of Jay’s timepieces references. Tick tock. —Christopher Minaya (@CM_3)

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