Contact Us

ALREADY FAMOUS Launch with MellowHype [Gallery]

  • Airwalk 1 620
    Photo credit: Mel D. Cole/VillageSlum.com
  • Airwalk 2 620
    Photo credit: Mel D. Cole/VillageSlum.com
  • Airwalk 3 620
    Photo credit: Mel D. Cole/VillageSlum.com
  • Airwalk 4 620
    Photo credit: Mel D. Cole/VillageSlum.com
  • Airwalk MAIN 620
    Photo credit: Mel D. Cole/VillageSlum.com

Late last week, iconic skate brand Airwalk and Brooklyn-based creative agency Project Fathom took over The Space at 99 Attorney street in Manhattan’s Lower East Side to celebrate the launch of ALREADY FAMOUS, a campaign that pays homage to the urban skate community. Sailor Jerry rum was flowing when fans arrived, eager to check out the skate ramp – custom built just for the event! Upon arrival, fans were encouraged to donate to the Harold Hunter Foundation, a non-profit that supports inner-city kids pursuing skateboarding.

DJ’s Helen Harris and Venus X provided sounds for the first half of the night. Later on, the skate ramp was converted to a stage in preparation for a performance from Odd Future duo MellowHype —mosh pit included! Overall it was an unforgettable night and a great start to the campaign with attendees including skateboarding legend and Already Famous ambassador Alex Corporan, MTV’s Sway and DJ Josh Madden among others. —Eric Cano (@IamEricCano)

Recommended For You

Around the Web

Best of XXL

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://www.xxlmag.com using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for XXL Mag quickly by connecting your Facebook account. It's just as secure and no password to remember!