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Swizz Beatz Unveils Chrome-Colored Lotus Car

New York City’s IAC venue was filled with celebrities and media insiders, all dressed in their best, last night (November 30) to help celebrate Swizz Beat’z collaboration with sports car maker Lotus. Those in attendance included Carmelo Anthony, T.I. and Tiny, Russell Simmons, video vixen Melyssa Ford, Kid Capri, Steven Baldwin and Swizz’s wife, Alicia Keys.

“This is a ground-breaking, amazing moment,” Swizz, who is the Vice President of Creative Design and Global Marketing for the British automobile company, told the crowd as he unveiled the first chromed-color Lotus car to those in attendance. “I tell everyone, sky’s not the limit, it’s just a view. This is just the beginning of things going to the next level. My father is here, my beautiful wife is here. This is a blessing.”

  • #swizz-image
  • #Swizz-Lotus Cars - Homepage copy
  • #Swizz-Lotus Cars - Lifestyle
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  • swizz-image
  • 1 - Alicia-Swizz
    Alicia Keys & Swizz Beatz
  • 2 - Styles P
    Styles P
  • 3 - Melyssa Ford
    Melyssa Ford
  • 4 - Verse Simmonds
    Verse Simmonds
  • 5 - Alicia Keys
    Alicia Keys
  • 6 - Melyssa Ford2
    Melyssa Ford
  • 7 - Steve Baldwin
    Steven Baldwin
  • 8 - Carmelo-Swizz
    Carmelo Anthony & Swizz Beatz
  • 9 - Russell-Kid Capri
    Russell Simmons & Kid Capri
  • 10 - Lotus CEO-Alicia-Swizz-Steve
    Lotus Cars CEO, Alicia Keys, Swizz Beatz & Steven Baldwin
  • 11 - Alicia-Swizz
    Alicia Keys & Swizz Beatz
  • 12- Russell-Alicia
    Russell Simmons & Alicia Keys

Photography courtesy of Stephen Knight

The Ciroc-sponsored, invite-only affair didn’t end there. Swizz Beatz made sure to take advantage of the star-studded room, bringing T.I., among others, on stage for impromptu performances.

“Stepping out the box is how you move forward in life,” Swizz, who is also currently Creative Director of Reebok, continued. “I think it’s time for change from art to design… It’s time to push the envelope and travel and make great partnerships. If you want change, you have to expect change as well.” —Amber McKynzie

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