Swizz Beatz Unveils Chrome-Colored Lotus Car
New York City's IAC venue was filled with celebrities and media insiders, all dressed in their best, last night (November 30) to help celebrate Swizz Beat'z collaboration with sports car maker Lotus. Those in attendance included Carmelo Anthony, T.I. and Tiny, Russell Simmons, video vixen Melyssa Ford, Kid Capri, Steven Baldwin and Swizz's wife, Alicia Keys.
"This is a ground-breaking, amazing moment," Swizz, who is the Vice President of Creative Design and Global Marketing for the British automobile company, told the crowd as he unveiled the first chromed-color Lotus car to those in attendance. "I tell everyone, sky's not the limit, it's just a view. This is just the beginning of things going to the next level. My father is here, my beautiful wife is here. This is a blessing."
Photography courtesy of Stephen Knight
The Ciroc-sponsored, invite-only affair didn't end there. Swizz Beatz made sure to take advantage of the star-studded room, bringing T.I., among others, on stage for impromptu performances.
"Stepping out the box is how you move forward in life," Swizz, who is also currently Creative Director of Reebok, continued. "I think it's time for change from art to design... It's time to push the envelope and travel and make great partnerships. If you want change, you have to expect change as well." —Amber McKynzie