New York City's IAC venue was filled with celebrities and media insiders, all dressed in their best, last night (November 30) to help celebrate Swizz Beat'z collaboration with sports car maker Lotus. Those in attendance included Carmelo Anthony, T.I. and Tiny, Russell Simmons, video vixen Melyssa Ford, Kid Capri, Steven Baldwin and Swizz's wife, Alicia Keys.

"This is a ground-breaking, amazing moment," Swizz, who is the Vice President of Creative Design and Global Marketing for the British automobile company, told the crowd as he unveiled the first chromed-color Lotus car to those in attendance. "I tell everyone, sky's not the limit, it's just a view. This is just the beginning of things going to the next level. My father is here, my beautiful wife is here. This is a blessing."

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NEW YORK, NY - NOVEMBER 30: Swizz Beatz attends the Lotus Cars NY launch event at IAC Headquarters on November 30, 2011 in New York City. (Photo by Johnny Nunez/WireImage) *** Local Caption *** Swizz Beatz;

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swizz-image

NEW YORK, NY - NOVEMBER 30: Swizz Beatz attends the Lotus Cars NY launch event at IAC Headquarters on November 30, 2011 in New York City. (Photo by Johnny Nunez/WireImage) *** Local Caption *** Swizz Beatz;

Alicia Keys & Swizz Beatz

1 - Alicia-Swizz

Styles P

2 - Styles P

Melyssa Ford

3 - Melyssa Ford

Verse Simmonds

4 - Verse Simmonds

Alicia Keys

5 - Alicia Keys

Melyssa Ford

6 - Melyssa Ford2

Steven Baldwin

7 - Steve Baldwin

Carmelo Anthony & Swizz Beatz

8 - Carmelo-Swizz

Russell Simmons & Kid Capri

9 - Russell-Kid Capri

Lotus Cars CEO, Alicia Keys, Swizz Beatz & Steven Baldwin

10 - Lotus CEO-Alicia-Swizz-Steve

Alicia Keys & Swizz Beatz

11 - Alicia-Swizz

Russell Simmons & Alicia Keys

12- Russell-Alicia

Photography courtesy of Stephen Knight

The Ciroc-sponsored, invite-only affair didn't end there. Swizz Beatz made sure to take advantage of the star-studded room, bringing T.I., among others, on stage for impromptu performances.

"Stepping out the box is how you move forward in life," Swizz, who is also currently Creative Director of Reebok, continued. "I think it's time for change from art to design... It's time to push the envelope and travel and make great partnerships. If you want change, you have to expect change as well." —Amber McKynzie