New Era recently blew into the Windy City to open its newest flagship store, kicking off the grand opening with a two-day affair that included a private VIP party with Chi-town’s DJ2K of Flosstradamus and Hollywood Holt on the ones and twos.

The festivities continued as New Era gave the first 100 people to get into the store VIP cards that are good for a year-long discount as well as other goodies. One winner was randomly selected to receive a private session with a designer to get their own custom cap.

Already in New York and Atlanta, Chicagoans can now head to the flagship to pick-up exclusive New Era gear found only at the flagship locations. The store, located at State and Adams in downtown Chicago, houses the hottest 9FIFTY snapbacks, hoodies, tees and of course, the classic 59FIFTY fitted.

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