Music Veteran Wendy Day Launches “How To” Music Book Series
Pg. 15: You don't get what's fair in this industry, you get what you negotiate.
Pg. 34: One thing is for certain, to navigate through the murky waters of the music industry, one needs a strong team.....and guidance from trustworthy experienced people. Seek out the best folks you can to guide your career...You only get one shot!! Talent alone is not enough to succeed. In fact, talent seems to be the least important skill to have as an artist these days...maybe that's what's wrong with the music business...
Pg. 43: Greed has taken over the industry and artists' mindsets (most, not all), and drives the current urban music industry. The barrier for entry has been lowered and allows anyone with access and a business card a way in to make his or her share of the pie-usually without delivering what was promised. This industry is very shady and the majority of people cannot, or do not, deliver what they promise.
Pg. 47: While most artists are still begging the major labels for record deals, the smarter artists have realized that working their own project to build a buzz and sell their own music is the ticket to success. The best start is to make good music that has a competitive sound.
Pg. 47-48: When you've got good music, it's best to get feedback from DJs, fans who don't know you ,and retail stores to see what they feel are the best songs (let the DJs choose your singles). Then focus on the single to build awareness
Pg. 49: In this industry, there are so many bogus people........It's really important to check the credentials and track record of anyone you give your hard earned money to. 99% of the people in the music industry are full of crap just trying to make a come up off of any uninformed person with money.
Pg. 50: I have learned to NEVER believe anything a label tells me verbally. If it's not in the contract, they aren't obligated to do it.
Pg. 51: Every time a label treated me like i was stupid or acted like asses, I taxed them $25,000 to $50,000 (for each offense). So in the course of a negotiation if a label pissed me off 5 time, at the end of the negotiation, i would up the amount of the advance by $125,000 to $250,000 at the last minitue........when i negotiated the Cash Money deal....i doubled the advance requested from $1 million to $2 million in “asshole tax”.