Def Poetry Spoken Word Poet “Black Ice” Collaborates With Under Armour Basketball [Video]

 •  Lifestyle  •  by XXL Staff  •  3 Comments

Def Poetry and Under Armour are making moves as they work together to deliver a message of “work ethic, hunger and change.”

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  • http://stonekawala.com//TheTrees Elijah

    Thanks Ice!!!

  • Kwan

    Huh? UA isn’t Nike. There BB footwear sucks. If you’re going to do something to stimulate interest do something that shows product and performance. Brandon Jennings has been signed there for over 3 years and they still haven’t figured how to launch his brand. Who ever authorized this should be fired…

  • Christopher A

    Love that dude!