Jonas Bevacqua, the co-founder of popular streetwear clothing company, Lifted Research Group (LRG) was found dead in his Laguna Beach, California home on Tuesday morning, according to the Associated Press.
Bevacqua, who was only 34 years old, created LRG with business partner Robert Wright in 1999. Wright confirmed the news on Twitter. “[W]oke up at 8am to the worst news I’ve heard in my lifetime….my best man,” he wrote.
As of press time the cause of his death is unknown. “There were no obvious signs of the cause of death,” Jim Amormino, a spokesman for the Orange County sheriff’s office, told the AP. An autopsy will take place tomorrow.
Extremely popular in the hip-hop world, LRG reported annual sales of $150 million by 2006. Models for the company included Drake, B.o.B, 9th Wonder, The Alchemist, De La Soul, Freddie Gibbs, Smif-N-Wessun and Pete Rock, among others.
XXL sends out our deepest condolences to Bevacqua’s family and friends.
Stay tuned as more on this story develops. —Elan Mancini