LRG Co-Founder Passes Away

Jonas Bevacqua, the co-founder of popular streetwear clothing company, Lifted Research Group (LRG) was found dead in his Laguna Beach, California home on Tuesday morning, according to the Associated Press.

Bevacqua, who was only 34 years old, created LRG with business partner Robert Wright in 1999. Wright confirmed the news on Twitter. “[W]oke up at 8am to the worst news I’ve heard in my lifetime….my best man,” he wrote.

As of press time the cause of his death is unknown. “There were no obvious signs of the cause of death,” Jim Amormino, a spokesman for the Orange County sheriff’s office, told the AP. An autopsy will take place tomorrow.

Extremely popular in the hip-hop world, LRG reported annual sales of $150 million by 2006. Models for the company included Drake, B.o.B, 9th Wonder, The Alchemist, De La Soul, Freddie Gibbs, Smif-N-Wessun and Pete Rock, among others.

XXL sends out our deepest condolences to Bevacqua’s family and friends.

Stay tuned as more on this story develops. —Elan Mancini

  • http://musicnerdery.com @EmpressEricka

    damn. rest peacefully

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  • http://realmatic.tumblr.com Aris

    Damn, I didn’t know this dude was so young. You never know when it’s your time to go.

  • http://www.onlinehustles.co Mike

    I never knew he was that young either. Def had streetwear game on lock. R.I.P.

  • Mikk

    RIP my nigga

  • francis nasim

    150 million…he made 80,000

  • francis nasim

    we gon miss yo lrg’s.make sho the cheese melted.I NEED YOU!

  • dude

    oh wow. This dude was the shit, i actually looked upto this dude since a few years ago. I remember doing my whole business report on Jonas Bavequa for an entrepreneurship class i took up. If i can recall he made the top 10 for entrepreneurship magazine, making it one of the fastest growing companies during its time. Thew world just lost a beautiful mind here. R.I.P Jonas to your fam and adopted fam.

  • http://www.bigindastreet.com BIG IN DA STREET

    R.I.P. HOMIE…

  • http://n/a charlie frey

    dam yo dat’$ har$H man i knew of him yo di$ iz how i n my hole fam felt when we lo$T or fir$T dogg r.i.p. lil bear re$T in happyne$$ n peacefullne$$ lil bear az well az jonas b we will mi$$ u 4 ever $ORRY world godble$$ hiz fam n adopted fam r.i.p jonas b plus chad butler aka p.i.m.p c we will forever mourn all yall godble$$ 2 every body on here one .

  • R.Mendez

    Sad news, Lrg will live on.

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