In an ongoing initiative to support music programming on television over the past year, BET has taken the time to recognize the importance and impact music has on today's generations. Through their newly launched campaign, Music Matters, BET highlights upcoming superstars, and exposes the public to fresh, new talent. This week BET is featuring the New York raised rapper, Kid Daytona. Below are performances from the Bronx-bred artist and an interview explaining his dedication to music.
Just listen, and you'll see why music still matters.

"Never Be The Same"

"So Buttery"