Now that he’s getting ready to release his own line of headphones, 50 Cent has taken an increased investment in the company.
50 made an equity investment in TV Goods, which made an equity investment in Sleek, the company putting out the rap mogul’s signature headphones. The G-Unit leader is now a minority owner of the company. “When we initially heard Sleek Audio was teaming with 50 Cent we knew it was a partnership we wanted to become a big part of,” said TV Goods Chairman Kevin Harrington. “We’re always looking for products that set the standard, bringing new concepts to market that consumers understand, appreciate and desire. With our knowledge of the retail market, 50′s vision and celebrity, and most importantly Sleek Audio’s innovative product designs, this team we’ve put together is set to deliver some truly exciting products to the market.”
TV Goods is a direct marketing company which sells to consumers on HSN and QVC.
The Queens rapper already tweeted about the investment, encouraging his followers to buy stock in the company. “HNHI is the stock symbol for TVG sleek by 50 is one of the 15 products this year,” he wrote. “If you get in technically I work for you. BIG MONEY.”
TV Goods and Sleek plan to introduce the the Sleek By 50 Cent headphones, as well as a Wireless Hybrid earbud option. —Adam Fleischer