Rich Boy Partners With MasterCard

After releasing his summer single, “She Loves Me, She Loves Me Not,” Alabama-born rapper, Rich Boy, wants his fans to know he’s back and he has more to show for it than just his music.

What began as an idea stemmed in an L.A. grocery store turned into reality last Monday (November 29), as Rich officially released his pre-paid, re-loadable, debit MasterCard with Plastic Cash International LLC. The company works exclusively with MasterCard creating a product for teens, young adults, and college-bound kids to stay out of debt. Brian Newberry, CEO of Plastic Cash International LLC says that the card is a “fit [for] their lifestyle.”

Russell Simmons was the first hip-hop affiliate to create a card such as this – the Rush Card – but the Southern lyricist is the first Interscope Records artist to partner with such a major company and create this product. “I feel like it’ll help America if we learn at an early age how to manage this money,” Rich told XXLMag.com. He continued by saying, “I’m tryna reach every neighborhood; not just on a profit situation, but just giving people learning experience [on] what to do with this money, this new, digital, plastic money.”

Plastic Cash International LLC is currently partnered with various musical talents, but said it was a no-brainer when adding Rich Boy to that roster. “Rich was a great artist and somebody we know was on our hit list,” Newberry said. “He’s socially conscious about his community [and] fans, and his team behind him, they’ve got it together. They’re aggressive, and that’s what we look for. We have a great relationship with Rich and his guys.”

Rich Boy and Plastic Cash have admirable plans for their partnership as the community-oriented artist intends to visits a number of schools throughout the country to highlight the importance of money management.

The card is available in local stores as well as online at www.myplash.com.
Be sure to look out for Rich Boy’s upcoming album, Resurrected in Diamonds, coming soon. —Amber McKynzie

  • GIFT

    I WISH PEOPLE WOULD HAVE BEEN TEACHING THIS KIND OF SHIT MORE WHEN i WAS YOUNGER. i LEARNED THE HARD WAY LOL!!!GOOD LOOK FOR RICH BOY THOUGH. eDUCATE FOLKS. CAN’T KNOCK THAT.

  • http://www.citysocialites jane

    gift shut up because he has that same deal that the kardashians had….

    get a bank account and use a debit card…..

    • gift

      @ Jane

      bitch who r u? u obvisouly did not read or catch the jist of my entire comment. I was congratulating Rich boy for getting into more entreprenurial shit. Damn I forgot, u probably can’t spell anyway. Maybe I should use smaller words. Take yo dust mite ass somewhere and get a life.

  • Rob

    This is a new step for Rich Boy. This is crazy that hes doing this deal and being the first Interscope Artist to have one of these is crazyy congrats Rich

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  • http://www.guardian.co.uk/news/blog/2010/dec/07/wikileaks-us-embassy-cables-live-updates?INTCMP=SRCH Mar

    Mastercard, the company that cut donations to Wikileaks but still allow donations to Ku Klux Klan. Way to go, Rich Boy!