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Nike Air Command Force White/Lion Blue/Bright Crimson

The Nike Air Command Force has been well-received by sneakerheads and fans of the vintage silhouette. After the Swoosh released the OG Billy Hoyle sneaker and the Spurs colorway of the Air Command, the brand showcases a new colorway in white, lion blue, crimson and wolf grey...

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Play Cloths x Saucony Shadow Grid 9000 “Motocross”

The man behind Play Cloths, Pusha T, is releasing another sneaker collaboration. Pusha's clothing brand will team up with Saucony to deliver the Shadow Grid 9000 "Motorcross...

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Drake
Drake
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10 Rappers Who Should Have Sneaker Collaborations

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Shoe Designer Ronnie Fieg Teams Up With Pony On The M-110

With the all-red everything sneaker trend still going strong in 2014, Ronnie Fieg connects with Pony for a special collaboration with the Product of New York...

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Category: Lifestyle, Sneakers
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Supreme Gears Up For The Winter With Neoprene Face Masks

As part of their 2014 winter accessories, Supreme has decided to release a set of neoprene face masks that are perfect for the cold temperatures...

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Pusha T x Adidas 2014 EQT Running Guidance 93

Joining the likes of his G.O.O.D. Music labelmates, Pusha T and adidas will be teaming for the release of the 2014 EQT Running Guidance 93...

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Earlier today, Reebok, known for signing some of the most elite sports athletes in the world, broke news of its latest partnership with hip-hop artist Kendrick Lamar. The sportswear brand known for signing popular athletes like Shaquille O' Neal, Allen Iverson, Floyd Mayweather Jr. and more, has continued to maintain its status as one of the main competitors to Nike and adidas, and with the recent announcement of their partnership with Kendrick, Reebok looks to close the gap between their sportswear rivals. 

In 2003, Reebok became the first brand to sign a non-sports athlete to a shoe deal when they partnered up with Jay Z for the S.Carter shoe. The brand has also teamed up in the past with the likes of 50 Cent, Tyga, Swizz beatz and more. The partnership Kendrick signed with Reebok  will inspire and empower youth to become their best selves through programs and is designed to provide a positive alternative to the streets. The deal will also include a line of Reebok sneakers that will be designed by Kendrick and be released in the fall of 2015.

With today's breaking news, we take a look back at some of the biggest names that have partnered up with Reebok.
Earlier today, Reebok, known for signing some of the most elite sports athletes in the world, broke news of its latest partnership with hip-hop artist Kendrick Lamar. The sportswear brand known for signing popular athletes like Shaquille O' Neal, Allen Iverson, Floyd Mayweather Jr. and more, has continued to maintain its status as one of the main competitors to Nike and adidas, and with the recent announcement of their partnership with Kendrick, Reebok looks to close the gap between their sportswear rivals. In 2003, Reebok became the first brand to sign a non-sports athlete to a shoe deal when they partnered up with Jay Z for the S.Carter shoe. The brand has also teamed up in the past with the likes of 50 Cent, Tyga, Swizz beatz and more. The partnership Kendrick signed with Reebok will inspire and empower youth to become their best selves through programs and is designed to provide a positive alternative to the streets. The deal will also include a line of Reebok sneakers that will be designed by Kendrick and be released in the fall of 2015. With today's breaking news, we take a look back at some of the biggest names that have partnered up with Reebok.
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10 Notable Athletes And Celebrities Who Have Partnered With Reebok

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Nike Unveils LeBron 12 “Christmas”

As we approach Christmas Day, the NBA is gearing up for the big games played on the special day, and as all NBA fans and sneakerheads have been accustomed throughout the years, the NBA and several footwear brands will be launching the gear worn by the NBA players on Christmas...

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Spike Lee Partners Up With Sprayground For A Collection Of Backpacks

Legendary film director Spike Lee and New York-based bag company, Sprayground have partnered up for a special collection of backpacks. The partnership was announced yesterday during a media roundtable with Spike...

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Photo: Getty Images
Photo: Getty Images
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Kendrick Lamar Partners Up With Reebok, Capsule Collection To Drop Next Year

Reebok is known for partnering up with some of the biggest names in the industry and their latest partnership proves that once again. Reebok will be taking the fusion of music and footwear to a whole new level by partnering up with Kendrick Lamar...

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