TylertheCreatorMVP

Tyler, the Creator

Powered by the release of his video for “Yonkers” and a spirited performance on Late Night With Jimmy Fallon, Tyler, the Creator made a cannon ball-like splash this year, bringing his rowdy Odd Future stable with him. The Los Angeles rapper failed to ignite the charts with his label debut, Goblin, but he was omnipresent in 2011, thanks to an award tour (he won best new artist hardware at the MTV VMAs and the Sucker Free Awards) and his active Twitter account. Toss in his boardroom dealings (launching Odd Future Records, inking a deal with Adult Swim) and it’s clear the skateboarding rapper is coasting to the top of the game. Swag!