Switch

Put your hands in the air. On each hand, align your fingers so there’s no space between them. Then stretch your thumbs as far away from your index fingers as possible. Connect the two resulting right angles at the thumbs and fingertips. You have just formed The Diamond, the symbol of the ultimate expression of street-corner acumen graduated to big business: The Roc, the rap-music dynasty, Roc-A-Fella Records. For 10 years, while cofounder Jay-Z became arguably the greatest MC of all-time, his partners, Damon Dash and Kareem “Biggs” Burke, made sure the platinum rhymes turned into platinum cards. In 1997, Jay, ...

Read More

Shots Fired

On March 9, 2005, NYC residents were glued to their radios. Anticipation was building in the Big Apple. DJ Funkmaster Flex was at his cocky ...

Read More

June 2005

cover story switch His homie may have played him dirty, but if you think he’s gonna throw in the towel, you’re dumb. Dame Dash ain’t done. features all or ...

Read More