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Mike Jones
The American Dream

Truth be told, if skills sold, Mike Jones would have the commercial success of Talib Kweli. More style than substance, the Houston advocate shot to stardom two years ago, while superior lyricists were left watching his videos on their idiot boxes. Haters may remain salty, but in reality, Jones’ success is quite deserved. What the Ice Age CEO lacks in lyrical wizardry he makes up for in an uncanny marketing sense and corporate grind. The wide-eyed entrepreneur crashed rap’s party by utilizing never-done-before tactics, broadcasting his personal telephone number and encouraging first-person interaction. This business acumen timed with the ...

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