The ‘I’m just a regular guy with a 9-5 job, I’m not gonna rap bout bricks/hoes/etc’ is nothing but a GIMMICK..

If you truly wanted to let the music move the album you wouldn’t have made a post like this..This post was made in the hopes of swaying minds into thinking you’re authentic..

Nigga please..I see through that bullshit..If you wanna let the music talk..inundate the web/net with your tracks..if it’s good enough..it will move..and your fanbase will do the talking..

I swear you rappers are killing me..You either get the ‘drug dealer/thug gimmick’ or the ‘I’m a 9-5, down to earth guy gimmick’..It’s either Gucci Mane type of coons or cornballs rapping about what their define as ‘down to earth/real life’ issues..Fuck off..I don’t care if you think you’re a king pin or if you’re a douchebag rapping bout illuminati conspiracies..Just make good music..Please..

Just make music..if you wanna make drug dealing music, make it..If you wanna make music about how your manager bullies you, make it..Just stop trying to brainwash people into thinking that listening to you is the lesser evil..

I see your point, but you just said what I did previously. You have to get the label to buy into your vision. If they don’t, you’re spinning your wheels. And it still ends up being on the artist because why would you sign a deal with a label that doesn’t share your vision? Seems very stupid. And it’s totally on the artists….

Jay-Z had foresight enough to see that OWNERSHIP is the one foolproof way to avoid label politics and protect yourself permanently.

How many quality albums come out and don’t sell? How many innovative and original artists are struggling?

Seems like there is either not alot of smart consumers or the smart ones don’t buy shit. By smart I mean intellectually capable of appreciating lyricism, content, and creativity.

The dumbed down shit sells. Eminem is the only exception and we all know why he sells. Jay once said “I dumbed down my music to double my dollars/ they criticize me for it yet they all yell holla”.
Jay also said to one of the greatest mcs to ever live”..ya shit is garbage/what you tryna kick knowledge?”.

Jay got 12 number 1 albums, broke the Beatles record. That pretty much says it.

Selling drugs has absolutely nothing to do with it.

What it boils down to is AUTHENTICITY. If an artist releases some good music and the hard work is put in (and also the label buys into the artist’s vision) what you get is product that will be heavily consumed.

Face it people. We are living in a POST gangsta rap era. When gangsta rap came out, it for sure wasn’t a shock to Black People. Not after the shit we’d seen since being brought to this country. But to suburbia? It was absolutely shocking! Little white kids finally saw that their parents were full of shit. NWA and PE invaded and that shit was definitely shocking to them.

Fast forward to now. De-sensitivity has set in. Even white people aren’t excited off of that stuff now. They want skill. And although a lot of them still purchase BS based on COLOR, even the average white hip-hop consumer wants SKILL above everything.

Sure, 50 ate off of his story of getting blasted. But MOSTLY he ate off of hard work in the underground and getting his bosses (Eminem and Dr. Dre) to buy into the product he was pushing. There is not a greater motivator than a near death experience.

Hip-Hop purists will always throw out some shit about how the corporate world has flipped the rap game on it’s head. In some cases they have a point. But in most cases that’s BS. What has happened is easily explained.

1. LACK OF INNOVATION AND ORIGINALITY

It has been proven time and time again that if you make a dope product, they will come. Take that ugly-ass British chick on BRITAIN’S GOT TALENT. Cat’s judged her off of her looks. Not her skill. Until she went out and crushed the competition. And now she’s laughing all the way to the bank.

Back in the day, if someone came out sounding like another rapper, the hip-hop community would laugh that dude out of the industry. That shit was almost never tolerated. But now it’s different….

Everyone wants to make money like Jay-Z. Everyone wants to get respected like Dr. Dre. Everyone wants the bitches Eminem gets.

But no one is willing to put in the type of work they did to get those results.

Good post, but, in my opinion, wrong. The problem is totally on the artists and the music they release. The industry plays a small part. The radio plays a small part. But it’s mostly on the artists who release bullshit knowing good and damn well it’s garbage.

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